SF PROPERTIES (SW) LTD (hereinafter referred to as “we” or “the Company”) attaches great importance to the protection of our customers’ personal information and privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website, inquire about accommodation services, make a booking, or contact us.

We are committed to handling your personal information in accordance with applicable data protection laws and regulations and to taking reasonable measures to safeguard the security of your data. By using our website or choosing our accommodation services, you acknowledge and agree to the information handling practices described in this Privacy Policy.

  1. Information We Collect
    To provide accommodation booking, inquiry, and customer support services, we may collect the following types of information:
    (1) Customer Identity Information
    Including but not limited to:
    Name;
    Contact telephone number;
    Email address;
    Other information used to verify customer identity.
    (2) Accommodation Booking Information
    When you book our accommodation services, we may collect:
    Check-in and check-out dates;
    Room type information (e.g., single room, double room, twin room, or shared room);
    Number of guests;
    Special accommodation requirements or relevant remarks.
    (3) Payment and Transaction Information
    When you make a payment for accommodation, the transaction may be processed via a secure third-party payment service. We may retain transaction records related to your booking but do not store sensitive payment information—such as full bank card numbers or CVV security codes—on our servers.
    All payment transactions are processed through third-party payment platforms that comply with PCI-DSS (Payment Card Industry Data Security Standard) requirements to help ensure the security of payment information.
    (4) Website Usage Information
    When you visit our website, we may automatically collect certain technical information, such as:
    Browser type;
    Device information;
    Time of website access;
    Page view history;
    IP address, etc.
    This information is primarily used to improve website functionality, optimize user experience, and maintain website security. 2. How We Use Your Information
    Information collected by SF PROPERTIES (SW) LTD may be used for the following purposes:
    Processing and managing your accommodation reservations;
    Facilitating check-in arrangements and providing customer support services;
    Responding to your inquiries and service requests;
    Sending you important notifications regarding your reservation;
    Improving our accommodation services and website experience;
    Maintaining website security and preventing fraud or unauthorized access;
    Complying with applicable laws and regulations.
    We use your personal information only to the extent necessary to provide accommodation services and will not use your information for unauthorized commercial purposes.
  2. Sharing of Personal Information
    To provide accommodation services, we may share limited information with the following third parties when necessary:
    Payment processing service providers;
    Website technical service providers;
    IT maintenance and security service providers;
    Government agencies or regulatory bodies as required by law.
    We do not sell, rent, or trade customers’ personal information, nor do we provide your personal data to unrelated third parties for marketing purposes.
  3. Information Security Protection
    We implement reasonable technical and administrative measures to protect your personal information, including:
    Using secure data transmission methods;
    Restricting access to customer information by unauthorized personnel;
    Regularly checking website security status;
    Employing industry-standard payment security measures.
    While we strive to protect the security of your personal information, data transmission over the Internet cannot be guaranteed to be absolutely secure. Therefore, we recommend that you also take appropriate measures to protect your personal information when using online services.
  4. Data Retention Period
    We retain customers’ personal information based on business needs and legal requirements.
    Generally:
    Information related to accommodation reservations is retained after service completion in accordance with business record-keeping requirements;
    Order and transaction-related information may be retained for up to 7 years to meet financial record-keeping, legal compliance, and dispute resolution needs;
    Information that exceeds the retention period or is no longer needed will be securely deleted or anonymized.
  5. Use of Cookie Technology
    Our website may use cookies or similar technologies to help:
    Remember user preferences;
    Analyze website traffic;
    Improve website functionality and service experience.
    You can manage or disable cookie functions through your browser settings; however, disabling cookies may affect the normal use of certain website features.
  6. Your Data Protection Rights
    Under applicable data protection laws, you may have the following rights:
    To access the personal information we hold about you;
    To request the correction of inaccurate information;
    To request the deletion of personal information, subject to applicable conditions;
    To restrict or object to certain processing activities;
    To obtain information regarding how your personal data is processed.
    If you wish to exercise any of the above rights, please contact us using the details provided below.
  7. Protection of Children’s Privacy
    Our accommodation services are not specifically directed at children. We do not knowingly collect personal information from minors without authorization from a guardian.
    If you believe we may have collected personal information from a child, please contact us immediately, and we will take reasonable measures to handle the information in accordance with applicable laws.
  8. Updates to the Privacy Policy
    We may update this Privacy Policy to reflect changes in our business, legal requirements, or service adjustments.
    Any updates will be posted on our website, along with the date of the update. We encourage you to review this page periodically to stay informed about the latest privacy protection information.

We appreciate your trust in SF PROPERTIES (SW) LTD and remain committed to protecting your personal information while providing you with a safe, comfortable, and reliable accommodation experience.